Within the tyre industry Pirelli are a renowned leader in developing premium performance car tyres. All of Pirelli's tyres combine optimum performance with a feel for the road to enable enhanced handling. And with the tender to exclusively supply tyres to the FIA Formula One Championship until 2013, the Pirelli brand has become synonymous with quality and performance.
Founded in 1872 in Milan, Pirelli's history is steeped in innovation and research. Today Pirelli are the fifth largest tyre manufacturer in the world and are still at the forefront of innovation. January 2012 they hosted the first international conference dedicated to sustainability and road safety.
Pirelli not only pride themselves on the being a market leader in performance tyres but also in tyre ecology. Their new 'Green Performance' philosophy mean that their tyres ranges are environmentally friendly by reducing environment impact both at the manufacturing stage and over the life of the tyre.
Car Tyres from Pirelli